![]() ![]() This consists of the phone number you verified when you signed up for WhatsApp, some of your device information and some of your usage information, ” stated the company’s website. “ WhatsApp currently shares limited categories of information with the Facebook Companies. However, some amount of data is still shared with Facebook. The worries were not for nothing as in 2017 the European Commission fined Facebook for €110 million as it “falsely claimed it was technically impossible to automatically combine user information from Facebook and WhatsApp”.Īs of now, Facebook maintains that it does not use data from Whatsapp to optimise its ad services. The Facebook ConnectionĪfter Facebook acquired WhatsApp in 2014, there were worries that Facebook, which is infamous for its issues with privacy, would make use of the abundant private information that Whatsapp was responsible for. With more than 400 million users in India alone, in 2019, WhatsApp reported revenues of Rs 6.84 crore in India, with a profit of ₹57 lakh. over the app, while the businesses pick up the bill previously paid through subscriptions. The goal is to have people communicate directly with their banks, airlines, etc. ![]() In a statement, the company said, “ We will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. If businesses respond to messages from customers after 24 hours, they would be charged for every message they sent. Getting messages about movie ticket bookings, flight updates, confirmation of making a food order and more, are instances where this integration comes into play. While WhatsApp Business is free to use for all businesses, it’s the API (application programming interface) integration that forms the basis of Whatsapp’s only revenue source.īusinesses can integrate their business with WhatsApp, allowing them to send notifications to their customers automatically. Users could have a verified profile on WhatsApp, create a business profile, add links to their websites and social media and integrate the WhatsApp for Business API. In 2018, WhatsApp launched a separate app, WhatsApp Business, meant specifically for businesses. In the same year, the company announced that it was doing away with the subscription-based model and would instead be completely free. However, after Facebook’s record-breaking acquisition of WhatsApp for a whopping $19 billion in 2014, at a time when the user base was of 400 million, things were bound to change.Īlso Read: Indian Army Told Not To Use Facebook And WhatsApp As Its Encryption Can Be Brokenīy 2016, WhatsApp had more than 1 billion users. Most popular global mobile messenger apps as of 2020Īcton and Koum had left Yahoo due to conflict with its ad selling ways so they had made sure right from the start that WhatsApp would not become an advertisement funded app. At its peak, while running on the subscription model, WhatsApp had nearly 700 million users. With over 2 billion users, WhatsApp has cemented itself as a part and parcel of our lives, but how does it make money? Early Days As A Subscription-Based Modelįounded in 2009 by former Yahoo! employees Brian Acton and Jan Koum, WhatsApp required its users to pay a yearly fee of $1 with the first year of use being free of cost. Yet there is one app on the market, one which is a significant part of our lives, that uses neither ads nor subscription fees to gain profit. Services like Facebook, Instagram, Twitter, Snapchat and others, gain significant revenue from advertisements alone in exchange for keeping the apps free to use. Every social media app that you use every day bombards you with advertisements.
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